Saturday, January 29, 2011

Baby Phat MUST Be Destroyed


It looks as though Sunday night's episode of Kimora: Life in the Fab Lane will address the fact that Kimora is no longer at Baby Phat/Phat Fashions. If the whole episode is anything like the preview (see the video below), it is sure to be a tear jerker. And, let me say, that as I watched the clip, which showed Kimora and Sandra speaking after a phone call related to the departure, something really struck me. Sandra appears to not only be a dedicated member of Kimora's staff, but a genuine friend. She looked just as heartbroken about the fact that Kimora was upset, as she was about why Kimora was upset. That was nice to see, because I'm sure there were many people who were and still are happy about what happened. So, Sandra rocks.

It's just all so terrible to me. Here we are going in to SIX MONTHS since the dirty deed was done and Kellwood Company (owners of Baby Phat/Phat Fashions since 2004 I believe) has not offered a single reason for Kimora's untimely dismissal from the brand that she built and nurtured from the ground up. They've taken over the brand's Twitter account and are perpetrating as though the tweets are coming from Kimora, or someone on her team, and never have the decency to even inform people who message them that she isn't there. It's just disgusting!

Kellwood thinks that Baby Phat's customer base, pre their dismissal of Kimora, is made up of fools and morons. They have to or they would have handled this differently. Baby Phat started out as a brand geared primarily towards urban buyers, but soon grew into a behemoth, with customers spanning the globe and from all walks of life. All of it in great part due to Kimora's business savvy. Kellwood, and their puppeteers Sun Capital, wouldn't have purchased Baby Phat/Phat Fashions if they didn't think it was worth it. They bought it because they knew it was a money-maker. It's time out for that shit. No respect? No dollars. Don't buy any Baby Phat/Phat Farm clothing items. We have to show them that not only do they not get to disrespect Kimora, they don't get to disrespect us! WE all deserved to be told this news properly, and you certainly don't keep taking my money under the guise that you are somebody else and think I'm not going to be mad as hell.

I got lots more I want to unload in this post, but I'm going to save it for tomorrow after the episode is done. Watch the clip below and don't miss a second of tomorrow night's episode of Kimora: Life in the Fab Lane at 9pm Eastern on the Style Network. It'll start airing on E! (channel) soon, so if you don't have Style, you should be able to catch it there shortly.

I do hope that you all will join me and the countless others who have decided to boycott Baby Phat. It's going to take a while for us to break this brand. Kimora didn't build it overnight and we aren't going to dismantle it overnight, which speaks to just how deeply she'd penetrated the market! The smart bitch! :) And, while it's tough to have to tell people that she isn't there any longer, and why, and "comfort" them in their anguish and disgust, it must continue. I told you jerks that I wasn't going anywhere and I'm not. Scratch that....WE are not going anywhere, and it's just a matter of time before we break you. You might not have made an announcement that Kimora isn't there any longer, but you damn sure will have to make an announcement, to somebody, soon about the fact that the brand is DONE! --Sugar



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