Thursday, February 7, 2013

Kimora: House of Fab -- Not Yo Mama's Jeans!

I'm going to try not to post any spoilers here, but if I do, just take it for love and hush up.  Tonight's episode of Kimora: House of Fab was hilarious and insightful, and the cast is really starting to grow on me.  The team was working on a new print ad campaign and gathering feedback from women for Just Fab's denim line.  Let's be clear here. If anybody knows women's denim, it's Kimora Lee Simmons and it is so damn funny to watch her give them directives about what she'd like to see and what she doesn't like.  The constant refrain tonight was, "Without it being a high, granny, mom jean."  Can it be any more clear (or funny) than that?  I didn't think so either.

The work on the print campaign was rife with the same old office bullsh*t and I had some great chuckles as I watched.  Alyson, JustFab's Art Director, wanted to try something out of the box by using a nude model to sell the shoes, while Sandra, JustFab's Senior Vice President of Marketing, was very hesitant, preferring to go with a clothed model.  I was all for giving it a shot, but I totally understand Sandra's hesitation. You have to CYA (cover your ass) out in these streets or run the risk of somebody KYA (kicking your ass) for screwing up.  Anyway, the two go back and forth about which idea makes the most sense until Adam and Don, Just Fab's Co-CEOs, weigh in at the very end.  Comedy gold!