Thursday, February 7, 2013

Kimora: House of Fab -- Not Yo Mama's Jeans!

I'm going to try not to post any spoilers here, but if I do, just take it for love and hush up.  Tonight's episode of Kimora: House of Fab was hilarious and insightful, and the cast is really starting to grow on me.  The team was working on a new print ad campaign and gathering feedback from women for Just Fab's denim line.  Let's be clear here. If anybody knows women's denim, it's Kimora Lee Simmons and it is so damn funny to watch her give them directives about what she'd like to see and what she doesn't like.  The constant refrain tonight was, "Without it being a high, granny, mom jean."  Can it be any more clear (or funny) than that?  I didn't think so either.

The work on the print campaign was rife with the same old office bullsh*t and I had some great chuckles as I watched.  Alyson, JustFab's Art Director, wanted to try something out of the box by using a nude model to sell the shoes, while Sandra, JustFab's Senior Vice President of Marketing, was very hesitant, preferring to go with a clothed model.  I was all for giving it a shot, but I totally understand Sandra's hesitation. You have to CYA (cover your ass) out in these streets or run the risk of somebody KYA (kicking your ass) for screwing up.  Anyway, the two go back and forth about which idea makes the most sense until Adam and Don, Just Fab's Co-CEOs, weigh in at the very end.  Comedy gold!

Speaking of comedy and gold, Johnny was passed over for a promotion and he was not happy about it.  But, I could understand why. I hope he's figured out how to channel his energy by now, because he does seem to truly want to help take Just Fab to the next level.  But, he can't be having meltdowns at the office when he isn't in charge.  I'm pulling for you, Johnny, but you are about 5 meltdowns away from crossing Kimora and that ain't gone be nothin nice.

I just love watching them all go about the creative process.  I can't say that enough here.  I relish those glimpses.  This world is bursting with innumerable fashion options, but at this very moment in time, on this date (check your calendar) at this hour, at this minute and this second...only one has Kimora Lee Simmons on the scene keeping it hot and fresh...and that's Just Fabulous.  So, watch and see how they all evolve, and this day place a bet as to which will have the longest, most powerful impact The smart money's on Kimora. --Sugar

No comments:

Post a Comment