Saturday, February 25, 2012

She's Gonna Be a Contender!

Last night, Kimora Lee Simmons was beamed into the homes of QVC audiences nationwide and in less than 10 minutes she let the world know that she is preparing to give the skin care game a run for its money.  The official launch of Shinto Clinical by Kimora Lee Simmons came amidst a star-studded list of players at QVCs The Buzz on the Red Carpet event hosted live in Los Angeles. 

Each designer or stylist showcased during the broadcast had a few minutes to tell the world why their product is the one to buy and Kimora hit it out of the park during her Shinto Clinical pitch.  One of the things that really stuck out to me was the fact that such extensive testing has been conducted on the products in the line.  Last night, Kimora presented Smooth Answer, an anti-wrinkle moisture boost hydrator, and some of the information that she shared about what the product can do to help slow down the effects of aging sounds really promising.  I mean, what woman doesn't want to snatch the hands of time right off the clock?!

It was evident during Kimora's pitch that she feels very passionately about what she is offering to the world in the way of a new skin care option. She told host Lisa Robertson that she's traveled the world and come across products that "over promise and under deliver", so she decided to take matters into her own hands.  If what we've seen from her other efforts are any indication, I think it's safe to say, she's going to be a contender. 

The complete Shinto Clinical line of products will be available in Nordstrom and Fred Segal soon and eventually will hit the airwaves of Canada's Shopping Channel, just to start.  But, the name Kimora Lee Simmons is known the world over, so there's no reason to believe she'll stop there.  I certainly wouldn't bet on it and I'm a gambling woman. 

Check out Kimora's moment on QVC last night at this link (click the Videos tab once there) and buy some SMOOTH ANSWER!!! I am willing to bet you'll be glad that you did. --Sugar

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