Friday, October 28, 2011

Baby Phat: Death By 1,000 Cuts

This week, Kimora Lee Simmons landed in New York City and quickly reminded city-goers that she is much more than just a pretty face.  She paid a visit to New York's WPIX to talk about her latest initiative with Bounty--this time giving teachers recognition for all of their hard work. She stopped by CNN's Headline News to give some perspective on current Hollywood hot topics.  She made an appearance on BET's 106 & Park to talk about her new role as President and Creative Director of, AND she gave an awesome talk about what it takes to be a successful woman in business at an event sponsored by Verizon.  Total domination and I love it!

While she's crisscrossing the country, and the globe, making some serious moves, the name Kimora Lee Simmons keeps popping up everywhere. Meanwhile, Baby Phat is slipping further and further into obscurity.  They are mocked now for having separated from Kimora and the rapidly degrading quality is pissing customers off, creating even further disgust and brand abandon.  It's great!  I sent them a tweet this morning, "Death by a 1,000 cuts..." because that's what's happening.  It's more enjoyable to watch too because you just know they are suffering--fully aware that the end is nigh--trying one dumb gimmick after another!  Fools!  I wanted Baby Phat to crash and burn the week after Kimora announced the separation, but that was just my hot-headed response to how they'd treated her and the customer base.  There are people who are STILL only just finding out that Kimora isn't there anymore, because she works like a damn machine and she'd put her mark on every corner of this globe.  So, it was never possible for them to crash and burn right away.'s coming. A 1,000 cuts.

Check out a clip from Kimora's appearance at 106 & Park (below) and then head over to to see more clips and see what else she's up to! Remember, do not buy any Baby Phat clothing!  The Baby Phat fragrances still belong to Kimora, so happy shopping, but don't buy those damn clothes!  And, tell your friends!  The holiday season is upon us.  Just say NO to Baby Phat! --Sugar

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