Friday, October 28, 2011

Is Baby Phat Selling Wet Concrete?

These idiots can't seem to figure out what direction they want to take this company.  It's quite obvious that they don't want to be bothered with customers of color, as they've been slowly phasing out the clearly African American models in ads for months. But, now it seems that they're having a slight change of heart, adding some models of color back to the site.  In time for the holiday season? I'd say yes. I'd also say, get out of here with the bullshit.  We are not stupid!

What is it going to take for you fools to realize that you can't keep toying around with us?  And, what's with that "new" tagline? "From Runway to Pavement" PAVEMENT?! Of all of the words in the English language, you idiots chose Pavement in an attempt to inspire a desire for fashion? That sounds like the tagline for a concrete pouring company! You are just ruining a brand that it took over a decade of heart and soul to build and it disgusts me.  Not to mention, it's very reminiscent of Dereon's first tagline, "Where the Sidewalk and Catwalk Meet". That didn't go over well either. Maybe that's why you damn near need the Hubble Telescope (Go look at it! It's tiny!) to read the tagline on your site. Because, you know that it sucks.

And, this! At the foot of the screen on the Baby Phat website:
Sparkle and sizzle is what Baby Phat is all about. Whether you are a size 4 or a plus size, Baby Phat offers you a lifestyle collection that features everything today's metropolitan women dresses and blouses, bold pairs of sling back pumps and boots, designer women's jeans (including skinny jeans, low rise jeans, and jeggings), sleek accessories, stylish designer handbags and satchels. And with Baby Phat Kidz, mom can share her passion for fashion with her little princess or rock star in the making.
Sparkle and sizzle?! I could be ABsolutely wrong, but I don't believe this was there when Kimora was still heading up the brand. It is horrible. Terrible in fact.  The grammar, the punctuation, the wording, just all of it. Terrible!  This is what you think we deserve, Kellwood?!

Dear reader, please join the rest of us in a TOTAL boycott of all Baby Phat apparell. Kimora still owns the fragrances, so shop to your heart's content.  But, do not buy those other items.  Kellwood Company has no respect for us and we need to show them how we feel about it with our dollars. We don't have to take this bullshit from them and we can join together to bring them down.  It's the only way we will.  Check out Kanye and Jay Z's "Murder to Excellence" below for some inspiration.  Enough of this poor treatment we receive from these companies.....  --Sugar

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