Kimora with supporter @laineyx (on Twitter) in Malaysia.
The KLS Asian Domination Tour (Okay, they aren't calling it that, but it rocks a little bit, right?) is making some serious waves in the East! Kimora swooped down into Hong Kong and took care of some business. Now, she's in Malaysia doing the same. But, supporters in the country are going wild about the fact that she's in their midst, so she decided to host a special event just to meet and greet them and say thank you. I think that's fantastic!
So, here's the skinny (from Kimora on Twitter). Click the image to enlarge if you need to.:
My Malaysian peeps, I know you are nestled in your little beds right now, visions of what it will be like to meet the Queen of Fabulosity tomorrow. Start thinking now about what you will wear and what you might say to her when you meet! Tell your friends, especially those who are not on Twitter, to follow Kimora there and to come out and enjoy the fun! Oh, and I think the name of the location is Club Rootz, so just search that when you're looking for directions. There's a little typo in the tweet. The world will still rotate. Breathe. Search. Have fun!
Remember, we do not support Baby Phat anymore, okay? Let me know if you have questions! --Sugar
You've been waiting for it and here it is! Check out the Twitlonger (click image to enlarge) from Kimora below and get TO it! Be creative and tell your friends! --Sugar
I'm no big fan of Facebook, but there are far too many people using that service for my continued quest to ignore it. So, we've taken this boycott to the people! Like us on Facebook at www.facebook.com/BoycottBabyPhat and join in the discussion. It's important that we let the world know what Kellwood Company did here.
Yesterday, a woman said to me on Twitter, "Kellwood kills urban brands". It made me angry. It's time everyone get angry. --Sugar
Chinese women hold copies of Kimora Lee Simmons's book Fabulosity.
Asia is on fire with excitement as Kimora Lee Simmons does one of the things she does best--takes her fab self directly to the people. She's been in Hong Kong for the past few days, where she learned that her hit reality series, on the Style Network and E! here in the States, Kimora: Life in the Fab Lane, is the number ONE show in Hong Kong! I don't know what season they're on there, but that is some major news!
Friday, she's going to give Malaysia a little taste of fabulosity and I'm sure they are going to throw waves of energy at her! I'm sure she has a fairly structured schedule, while she's there, but she sent this tweet yesterday (click the image to enlarge):
Do NOT miss this Malaysians!!! Search that #KimoraTwtUp hashtag often on Twitter and go show her some love! And, tweet about it! And, please tell your friends, Kimora is not at Baby Phat anymore and you should not be buying the brand. The guys who own it are scumbags and we don't support scumbags! Visit her website, KLS.com for other ways to support her. She was recently named President and Creative Director of Just Fabulous and while international shipping isn't available yet, I'm sure it will be soon enough. Everything Kimora does is BIG. Worldwide shipping is almost as imminent as we can be sure Friday comes after Thursday. Just watch....and wait. --Sugar
Why is Kellwood Company working so feverishly to transform Baby Phat, a successful, urban lifestyle brand, into something more along the lines of an Abercrombie & Fitch or J. Crew? Why are customers of color being ignored after years and years of supporting this brand? Russell and Kimora Lee Simmonssold Phat Fashions, which includes Baby Phat and Phat Farm, to Kellwood Company in 2004. Kimora stayed on until August, 2010 as Creative Director, but it is Kellwood that has benefited most financially over the past 7 years where Phat Fashions is concerned.
This is why, the way these jerks separated from Kimora and this new, "Look at us all of you white girls and boys! We want your money!" crap is driving me insane! Here's the thing. Baby Phat has never only appealed to customers of color. A quick search of Kimora's Twitter mentions alone will show a wide section of loyal supporters of all backgrounds and ethnicities--from all over the world. Wherever she goes in the world, hundreds of supporters show up! This has never been only about appealing to customers of color, but the respect for those buyers has always been at heart, because that's where Kimora and Russell first launched this thing--among hip hop junkies and connoisseurs--I belong to that group, so I know what the hell I'm talking about. And, Kimora was always conscientious about making sure that Baby Phat's ad campaigns represented that fact--that it was not just a brand that catered to customers of color, while still maintaining its edgy, urban roots.
So, what all of a sudden makes Kellwood Company think that they can just give customers of color its ass to kiss? The quality of the brand has plummeted. The ads are about as lifeless and uninspiring as anything out there now and this overnight switch in focus in the ad campaigns is insulting to say the least. If you think we're going to go for this, you've got another thing coming, Kellwood. Scores and scores of people still don't know that Kimora isn't heading up the brand anymore--though I can't imagine how they can't figure out that something is woefully missing with just a quick glance of the Baby Phat website--so, it's well past time that we expand this "campaign" to bring you jerks down. Brace yourselves. --Sugar
These idiots can't seem to figure out what direction they want to take this company. It's quite obvious that they don't want to be bothered with customers of color, as they've been slowly phasing out the clearly African American models in ads for months. But, now it seems that they're having a slight change of heart, adding some models of color back to the site. In time for the holiday season? I'd say yes. I'd also say, get out of here with the bullshit. We are not stupid!
What is it going to take for you fools to realize that you can't keep toying around with us? And, what's with that "new" tagline? "From Runway to Pavement" PAVEMENT?! Of all of the words in the English language, you idiots chose Pavement in an attempt to inspire a desire for fashion? That sounds like the tagline for a concrete pouring company! You are just ruining a brand that it took over a decade of heart and soul to build and it disgusts me. Not to mention, it's very reminiscent of Dereon's first tagline, "Where the Sidewalk and Catwalk Meet". That didn't go over well either. Maybe that's why you damn near need the Hubble Telescope (Go look at it! It's tiny!) to read the tagline on your site. Because, you know that it sucks.
And, this! At the foot of the screen on the Baby Phat website:
Sparkle and sizzle is what Baby Phat is all about. Whether you are a size 4 or a plus size, Baby Phat offers you a lifestyle collection that features everything today's metropolitan women needs....date-worthy dresses and blouses, bold pairs of sling back pumps and boots, designer women's jeans (including skinny jeans, low rise jeans, and jeggings), sleek accessories, stylish designer handbags and satchels. And with Baby Phat Kidz, mom can share her passion for fashion with her little princess or rock star in the making.
Sparkle and sizzle?! I could be ABsolutely wrong, but I don't believe this was there when Kimora was still heading up the brand. It is horrible. Terrible in fact. The grammar, the punctuation, the wording, just all of it. Terrible! This is what you think we deserve, Kellwood?!
Dear reader, please join the rest of us in a TOTAL boycott of all Baby Phat apparell. Kimora still owns the fragrances, so shop to your heart's content. But, do not buy those other items. Kellwood Company has no respect for us and we need to show them how we feel about it with our dollars. We don't have to take this bullshit from them and we can join together to bring them down. It's the only way we will. Check out Kanye and Jay Z's "Murder to Excellence" below for some inspiration. Enough of this poor treatment we receive from these companies..... --Sugar
This week, Kimora Lee Simmons landed in New York City and quickly reminded city-goers that she is much more than just a pretty face. She paid a visit to New York's WPIX to talk about her latest initiative with Bounty--this time giving teachers recognition for all of their hard work. She stopped by CNN's Headline News to give some perspective on current Hollywood hot topics. She made an appearance on BET's 106 & Park to talk about her new role as President and Creative Director of JustFab.com, AND she gave an awesome talk about what it takes to be a successful woman in business at an event sponsored by Verizon. Total domination and I love it!
While she's crisscrossing the country, and the globe, making some serious moves, the name Kimora Lee Simmons keeps popping up everywhere. Meanwhile, Baby Phat is slipping further and further into obscurity. They are mocked now for having separated from Kimora and the rapidly degrading quality is pissing customers off, creating even further disgust and brand abandon. It's great! I sent them a tweet this morning, "Death by a 1,000 cuts..." because that's what's happening. It's more enjoyable to watch too because you just know they are suffering--fully aware that the end is nigh--trying one dumb gimmick after another! Fools! I wanted Baby Phat to crash and burn the week after Kimora announced the separation, but that was just my hot-headed response to how they'd treated her and the customer base. There are people who are STILL only just finding out that Kimora isn't there anymore, because she works like a damn machine and she'd put her mark on every corner of this globe. So, it was never possible for them to crash and burn right away. But.....it's coming. A 1,000 cuts.
Check out a clip from Kimora's appearance at 106 & Park (below) and then head over to KLS.com to see more clips and see what else she's up to! Remember, do not buy any Baby Phat clothing! The Baby Phat fragrances still belong to Kimora, so happy shopping, but don't buy those damn clothes! And, tell your friends! The holiday season is upon us. Just say NO to Baby Phat! --Sugar
